Audemars Piguet - "A Journey Through Time"

Publicis Luxe

Publicis Luxe Paris, Francia

Premios

3219

Marca: Audemars Piguet
País: Francia

Anunciante: Audemars Piguet

Título	A Journey Through Time
Agencia	Publicis Luxe
Campaña	Celebrate the 50th Anniversary of the Royal Oak
Anunciante	Audemars Piguet
Marca	Audemars Piguet
Fecha de primera difusión/publicación	2022 / 4
Sector Empresarial	Relojes
Filosofía	Picasso said "it takes a long time to become young" - Since its launch on April 15, 1972, the Royal Oak, the flagship model of luxury watch brand Audemars Piguet, known for its trademark octagonal design, has been a symbol of audacity, a refusal to capitulate, and the freedom of spirit felt by those driven by the impulse of youth. Today, even with constant innovations and ever-changing aesthetics, the Royal Oak is a symbol that has stood the test of time by remaining “forever young”. To honor the 50 years of continuous innovations to this iconoclast turned cultural icon, Publicis Luxe has created an immersive journey into the heart of the cultural trends that have shaken up and enlivened the fields of contemporary art, architecture, design, music and more from 1972 to almost tomorrow. A Journey Through Time was produced by the Temple Caché collective, which meticulously reconstructed the pop cultural iconography of each decade, using the Royal Oak's iconic octagonal design as a point of passage.
Medio	Interactivo
Duración	59 seconds
Director ejecutivo de creación	David Soussan
Director ejecutivo de creación	Schoettl Marie-Eve
Creative Director/ art director	Nicolas Chauvin
Associate Creative Director/Copywriter	Grégory Athéa
Art Director Assistant	Amine Bouzidi
Director creativo	Anne Cleret
Agency	Publicis Live
Music Creative Director	Christophe Caurret
Music Producer	Boris Jeanne
Account Management	Camille Emeury
Account Management	Camille Rieu
Producción	Aurélien Mérigaud
Producción	Estelle Diot
Comprador de arte	Anne Traonouil
Productora	Film 50 ans
Realizador	Valentin Guiod
Realizador	Marion Castera
Realizador	Kelzang Ravach
Realización	Temple Caché
Productora	Birth LX
Partner/Executive Producer	Hugo Legrand Nathan
Partner/Executive Producer	Yohan Ungar
Post-production Producer	William Eguienta
Post-production Producer	ESHA Woottum
Post-production Producer	Morgan Mirza
Music	Believe Recordings
Digital Production	Artsphère
Fotógrafo	Carl Diner
Photographer's Agent	Bloom
Impresión	Mécanique Générale
DOOH Production	Antoine Clergeot
DOOH Production	AC3