EWA - "#DoneOnPeriod"

Publicis Romania

Publicis Romania Bucharest, Rumania

3209

Título	#DoneOnPeriod
Agencia	Publicis Romania
Campaña	#DoneOnPeriod
Anunciante	European Women Alliance (EWA)
Marca	EWA
Fecha de primera difusión/publicación	2019 / 3
Sector Empresarial	Acciones Caritativas, fundaciones, voluntariado
Sinopsis	Romania, currently holding the Presidency of the EU Council, is unfortunately a country where gender discrimination still persists. The simple assumption that a woman is on her period is used as an insult. #DoneOnPeriod is a crowdsourced campaign that celebrates all the small and big achievements done by women while on their period. We launched the hashtag with the support of several Romanian personalities, who revealed that they were on their period when they succeeded in something important in their life. They engaged their audiences in sharing their #doneonperiod stories and soon the idea spread across Romania and abroad.
Medio	Redes Sociales
Duración	129 seconds
Productora	Saga Film
Director ejecutivo de creación	Silviu Nedelschi
Director creativo	Jorg Carlo Nicolò Riommi
Director artístico	Cristian Anton
Responsable de conceptos / redactor	Albertina coacci
Responsable de conceptos / redactor	Ruxandra Drilea
PR Director	Monica Munteanu
PR Director	Andreea Grigorean
Productor de la agencia	Camelia Efrimov
Postproducción	Animotion
Digital Strategist	Alexandra Caciur