| Título | Old Lions (180s) |
| Agencia | Saatchi & Saatchi |
| Campaña | The world according to Carlsberg - Carlsberg |
| Anunciante | Carlsberg Group |
| Marca | Carlsberg |
| Fecha de primera difusión/publicación | 2006 / 5 |
| Sector Empresarial | Cervezas, sidras, cervezas ligeras |
| Filosofía | IDEA - The World...according to Carlsberg. |
| Problema | OBJECTIVE - To convert a brand that is held in every lager drinkers repertoire into one that enjoys their loyalty. ISUUE - Carlsberg is only one of a wide range of lagers indistinguishable in terms of product in a market in which it is outspent and out distributed. INSIGHT Blokes know there is no real difference between standard lagers, but they respond strongly to beer brands that see the world their way. |
| Medio | Televisión y Cine |
| Duración | |
| Mercado | Reino Unido |
| Productora | Gorgeous Enterprises |
| Responsable de conceptos / redactor | Dave Henderson |
| Director artístico | Dave Henderson |
| Productor de la agencia | Manuela Franzini |
| Productor | Rupert Smythe |
| Realizador | Chris Palmer |
| Director creativo | Kate Stanners |
| Director artístico | Richard Denney |
| Responsable de conceptos / redactor | Richard Denney |
| Responsable de cuentas de agencia | Laetitia Rennie |
| Montador | Paul Watts |
| Cinematografia | Ian Foster |
| Actor /Celebridad | Bobby Robson |
| Actor /Celebridad | Peter Shilton |
| Actor /Celebridad | Des Walker |
| Actor /Celebridad | Terry Butcher |
| Actor /Celebridad | Jack Charlton |
| Actor /Celebridad | Stuart Pearce |
| Actor /Celebridad | Peter Reid |
| Actor /Celebridad | Bryan Robson |
| Actor /Celebridad | Alan Ball |
| Actor /Celebridad | Chris Waddle |
| Actor /Celebridad | Bobby Charlton |
| Actor /Celebridad | Peter Beardsley |
Más creaciones
VER TODOOld Lions (60 sec)
- MARCA:
- Carlsberg
- AGENCIA:
- Saatchi & Saatchi