| Título | The last photo |
| Brief | We needed to make suicide and suicide prevention a national conversation again.We created an exhibition on London’s South Bank of 50 smiling faces which, initially, had no reference to CALM. On launch day we revealed – live on This Morning – that each was the last photo of someone who later took their own lives.There were over 800 pieces of coverage delivering over 1 billion Opportunities to See through editorial coverage alone. The activity reached over 90% of the UK population and 60% of people asked understood the message to be that “The signs of suicide aren’t always obvious”. |
| Agencia | adam&eveDDB |
| Campaña | The Last Photo |
| Anunciante | Campaign Against Living Miserably (CALM) |
| Marca | CALM |
| Fecha de primera difusión/publicación | 2022 / 6 |
| Sector Empresarial | Acciones Caritativas, fundaciones, voluntariado |
| Lema | Suicidal doesn't always looks suicidal |
| Sinopsis | 50 smiling portraits were unveiled on London’s busy South Bank, while ITV broadcast the heartbreaking truth that these portraits were in fact the last photos of people who died by suicide. The campaign kickstarted a national conversation about the true nature of suicide, achieving 1.6 billion impressions, triggering a rise in online conversations around suicide rose by 33%. |
| Medio | Case Study |
| Duración | |
| Sonido | Wave Studios |
| Montaje | Final Cut |
| Colorization | Rascal |
| Director ejecutivo de creación | Mike Sutherland |
| Ingeniero de sonido | Jeff Smith |
| Music Supervision | James Radford |
| Diseñador | Scott Silvey |
| Miembro del equipo creativo | Andy Clough |
| Miembro del equipo creativo | Richard McGrann |
| Responsable de la creación | Richard Brim |
| Responsable de la producción | Jack Bayley |
| Colorista | James Bamford |
| Responsable de la producción | Ben Sharpe |
| Director ejecutivo de creación | Ant Nelson |
| Realizador | Max Fisher |
| Assistant Integrated Producer | Richard Bailey |
| Motion Graphics | Ed Christie |
| DP | Jim Joliffe |
| Postproducción | James Ireland |
| Montador | James Rosen |
| Assistant Producer | Jake Parker |
| Productor de sonido | Beth Tomblin |
| Integrated Producer | Amy Simmons |
| Assistant Integrated Producer | Scarlett Rudd |
| Productor ejecutivo | Carmen De Witt |
| Ingeniero de sonido | Parve Thind |
| Color Producer | Jai Mhach Durban |
| Music Producer | Morgan Pochin |
| Music Producer | Ben Robbins |
| Productora | Cain&Abel |
| Música | Radford Music |
| Music Publishing | Chester Music |
| Music Publishing | Campbell Connelly & Co |
| Press Relations | Hope & Glory |
Más creaciones
VER TODOBasketball x Northern Soul
- MARCA:
- Lucozade
- AGENCIA:
- adam&eveDDB
Sicker Than The Patients 3
- MARCA:
- Frontline19
- AGENCIA:
- adam&eveDDB
Sicker Than The Patients 2
- MARCA:
- Frontline19
- AGENCIA:
- adam&eveDDB
Sicker Than The Patients 1
- MARCA:
- Frontline19
- AGENCIA:
- adam&eveDDB
Sicker Than The Patients
- MARCA:
- Frontline19
- AGENCIA:
- adam&eveDDB
We’ve Got Your Back 2
- MARCA:
- BT
- AGENCIA:
- adam&eveDDB
We’ve Got Your Back 1
- MARCA:
- BT
- AGENCIA:
- adam&eveDDB
We’ve Got Your Back
- MARCA:
- BT
- AGENCIA:
- adam&eveDDB
Goal
- MARCA:
- Pot Noodle
- AGENCIA:
- adam&eveDDB