Laive - "Substitute Workers "

J. Walter Thompson Lima

J. Walter Thompson Lima Lima, Perú

6303

Título	Substitute Workers
Agencia	J. Walter Thompson Lima
Campaña	Substitute Workers
Anunciante	Laive S. A.
Marca	Laive
Fecha de primera difusión/publicación	2018 / 7
Sector Empresarial	Otros postres lácteos
Lema	Substitute Workers
Sinopsis	After 36 years, Peru went back to the World Cup. The only problem was that, because of the time zone, the matches where in working ours. A real problem for the ones who can’t stop... a real problem for a dairy factory. But, who can replace them in a country so desperate to watch their national team?
Filosofía	In Laive, we live more
Problema	A dairy factory can’t stop in an unexpected situation, so we needed a solution to help this Peruvians fulfilled their dream of watching their country in the World Cup after 36 years.
Resultado	+700k views in the first weeks +2,5 million impressions +40 unexpected resumes received +40 Peruvians replaced 1 entire country cheering for their team
Medio	Case Study
Duración	114 seconds
Banda Sonora	Sin Anestesia Studio
Responsable de la creación	Diego Livachoff
CEO	Nestor Ferreyro
Director creativo adjunto	Eduardo Meza
Responsable de conceptos / redactor	Luis Felipe Rios
Director artístico	Fernando Guerra
Production Director	Monica Torres
Account Director	Lorena García
Senior Film Editor	Daniel Ayllon
Junior Film Editor	Macarena Sturmo
Film Director	Javi Altholz