Título | Washer |
Agencia | DDB Berlin |
Campaña | The Recycling Campaign - Volkswagen |
Anunciante | Volkswagen |
Marca | Volkswagen |
Posted | May 2008 |
Producto | Volkswagen Recycling |
Sector Empresarial | Automotor |
Lema | The Golf. 95% Recyclable |
Sinopsis | Volkswagen are built to be up to 95% recycable. This eco-friendly aspect is to be communicated in a surprising way to all Volkswagen drivers, potential new car buyers and everybody with a pronounced environmental consciousness. |
Filosofía | We show Volkswagen cars moving through traffic as what they will once become: e.g. a washing, a fridge or a heater because 95% of every Volkswagen scrapped car will become something new. Merely 5% cannot be recycled. |
Medio | Prensa y publicaciones |
Mercado | Alemania |
Diseñador gráfico | Jussi Jääskeläinen |
Fotógrafo | Matthias Koslik |
Ejecutivo de cuentas | Silke Lagodny |
Director de cuentas | Cathleen Losch |
Diseñador gráfico | Olivia Nowak |
Director ejecutivo de creación | Bert Peulecke |
Director ejecutivo de creación | Stefan Schulte |
Director artístico | Tim Stübane |
Responsable de conceptos / redactor | Birgit van den Valentyn |