Título | Reactions |
Agencia | Dare |
Campaña | Reactions |
Anunciante | Time to Change |
Marca | Time to Change |
Fecha de primera difusión/publicación | 2011 / 3 |
Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
Sinopsis | An office worker imagining the possible reactions of his colleague (who has been away from work with a mental health problem) when he asks how he is feeling. The creative ends with his colleague’s real reaction – ‘I’m ok, thanks for asking’ – in an attempt to debunk people’s fears, showing how ridiculous people's negative assumptions are. It introduces the new strapline: ‘It’s time to talk. It’s Time to Change.’ |
Problema | Debunk people's fears and awkwardness around mental health problems, so they feel more comfortable to talk about them. |
Medio | Televisión y Cine |
Responsable de conceptos / redactor | Matt Lever |
Director artístico | Helen Board |
Realizador | Tom Tagholm |
Productora | Blink London |