Cité de l'architecture & du patrimoine - "BOOKSHOP"

Havas Paris

Havas Paris Puteaux, Francia

Premios

7516

Marca: Cité de l'architecture & du patrimoine
País: Francia

Anunciante: Cité de l'architecture & du patrimoine

Título	BOOKSHOP
Agencia	Havas Paris
Campaña	Campagne d'affichage 2015
Anunciante	Cité de l'architecture & du patrimoine
Marca	Cité de l'architecture & du patrimoine
Posted	Noviembre 2015
Sector Empresarial	Festivales, museos
Sinopsis	Each year, the Cité de l’Architecture museum (architecture and heritage museum) in Paris receives 500,000 visitors, who come to admire scale models of monuments dating from the 12th century to the present day. The museum is also home to an architectural library.To emphasize that the library specializes in books about architecture, we’ve used buildings to create a bookshelf scene, with the Leaning Tower of Pisa as a bookend. And to inform that the cinema programme focuses on architectural films, we’ve used buildings to create the illusion of a cinema, with the view looking up to the bright sky above the buildings representing the screen.The aim of this ad is to encourage visitors to stop by at the library after they’ve looked round the exhibitions or to encourage visitors to find out what architectural films are showing at the cinema.
Medio	Prensa y publicaciones
Responsable de conceptos / redactor	Alain Picard
Director artístico	Nicolas Harlamoff
Fotógrafo	Surachai Puthikulangkura
Productora	ILLUSION CO.,LTD
Productora	la Manufacture Paris
Productor de la agencia	Thierry Grouleaud
Illustrator	Surachai Puthikulangkura
Productor de la productora	Somsak Pairew
Productor de la productora	Kitidej Rattanasuvansri
Productor de la productora	CLément Lafoy
Productor de la productora	Malik Kinde
Comprador de arte	Isabelle Chevillon