Título | David & James |
Agencia | Publicis Mojo Sydney |
Campaña | Hidden Truths - Nescafé |
Anunciante | Nestlé |
Marca | Nescafé |
Posted | Abril 2008 |
Producto | Antioxidants |
Sector Empresarial | Café, té, bebidas a base de chocolate calientes, preparados para el desayuno |
Lema | Coffee is a Natural Source of Antioxidants |
Sinopsis | Hidden Truths. The revelations of Ballet Dancers, train drivers, wrestlers, twins and coffee beans. |
Filosofía | The idea was to use real people, with real hidden truths, as a believable way of delivering the truth about the coffee bean. |
Problema | The aim of the campaign was to reveal a simple, yet hidden truth: The humble coffee bean is a natural source of antioxidants. |
Resultado | The truths shared are personal and real. The people and locations are real. Nothing is fabricated. At hiddentruths.com.au consumers can view four 2 minute short films, revealing more about each persons hidden truth. |
Medio | Televisión y Cine |
Duración | |
Más información | www.hiddentruths.com.au/ |
Productor de la productora | Angela Bray |
Empresa de creación sonora | Aleesha Dibbs |
Productor de la agencia | Jasmin Ferguson |
Director artístico | Kirsty Gavin |
Responsable de conceptos / redactor | Dean Hunt |
Empresa de creación sonora | Nick Maher |
Realizador | Fiona McGee |
Montador | Simon Njoo |
Other | Florence Tourbier |
Director creativo | Micah Walker |