HBO - "HBO Voyeur"

SPCSHP

SPCSHP Brooklyn, Estados Unidos

Premios

15382

Marca: HBO
País: Estados Unidos

Anunciante: Home Box Office, Inc.

Título	HBO Voyeur
Agencia	SPCSHP
Campaña	HBO Voyeur - Home Box Office
Anunciante	Home Box Office, Inc.
Marca	HBO
Posted	Abril 2008
Producto	hbovoyeur.com
Sector Empresarial	Medios de comunicación, publicidad, edición y producción
Filosofía	HBO used the trifecta of an outdoor event, web film, and interactive website to display their capabilities in the art of storytelling. Last summer in Manhattan a giant life-size movie was projected onto the side of an apartment building. It appeared to show what was happening inside the individual apartments, with individual inhabitants going on with their domestic activities. Passersby could seemingly peek into the lives of the city dwellers. A website was also launched with a dedicated blog and a unique web film titled "The Watcher" to add suspense and increase interaction and audience engagement. HBO's effort earned mention in New York Magazine as "brilliant" and "highbrow". One million unique viewers saw the online content in the first three weeks with fully half of HBO's On Demand viewers watching it within the first week. Original music was composed to fit each story.
Medio	Sitios de Internet
Duración	105 seconds
Más información	www.hbovoyeur.com
Realizador	Jake Scott
Productor	Jules Daly
Productor	Frances McGivern
Productor	David Mitchell
Jefe de cuentas	Jessica Mailloux
Director creativo	David Carter
Director creativo	Michael Smith
Responsable de conceptos / redactor	Greg Hahn
Responsable de conceptos / redactor	David Carter
Responsable de conceptos / redactor	Michael Smith
Productora	Little Minx
Director ejecutivo de creación	Greg Hahn
Director artístico	David Carter
Productor ejecutivo agencia	Brian DiLorenzo
Content Producer	Jiffy Iuen
Jefe de cuentas	Rob Rawley
Jefe de cuentas	Juliane Sunderland
Responsable de la creación	David Lubars
Responsable de la creación	Bill Bruce