| Título | Dreamcaster (Audio Case) |
| Agencia | FCB New York |
| Campaña | Dreamcaster |
| Anunciante | AB Inbev |
| Marca | Michelob Ultra |
| Fecha de primera difusión/publicación | 2022 |
| Sector Empresarial | Cervezas, sidras, cervezas ligeras |
| Sinopsis | The NBA brings joy to billions. Yet its joy isn’t equally accessible to all. So as a brand that famously believes “It’s Only Worth It If You Enjoy It,” Michelob ULTRA needed to plant its flag in the cultural conversation about accessibility in sports. |
| Filosofía | We developed groundbreaking technology that immersed blind and visually impaired fans in the joy of live sports. Launching the technology during the Playoffs kick-started our commitment to making the joy of sports accessible to all. |
| Problema | 284 million sports fans worldwide struggle to enjoy live games because they’re blind or visually impaired. They can listen to play-by-play commentary, but anyone who loves basketball knows there’s more to the game. |
| Medio | Case Study |
| Duración | |
| Productora | HēLō |
| Productora | DaHouse Audio |
| Productora | NEPYRU |
| PR Agency | 3PM |
| Media Agency | Starcom USA |
| Responsable de la creación | Michael Aimette |
| Responsable de la creación | Gabriel Schmitt |
| Director del grupo de creación | Alexandre Abrantes |
| Director creativo | Thomas Mori |
| Director creativo | Simon Dolsten |
| Designer | Vitor Hugo Favero |
| Director artístico | Vitor Hugo Favero |
| Director artístico | Roxane Schneider |
| Director artístico | Victoria Rocha |
| Agency Designer | Eric Benitez |
| Diseño imagen | Breithner Monteiro |
| Agency Editor | Chris Monteiro |
| Agency Editor | Stephen Jess |
| Group Account Director | Diana Gonzalez-Cash |
| Socio creativo | Danilo Boer |
| Responsable de conceptos / redactor | Pieter Claeys |
| Head of Design | Sy-Jenq Cheng |
| Head of Design | Sy-Jenq Cheng |
| Responsable de la producción | Nick Williams |
| Director of Integrated Production | Daniel Roversi |
| Head of Design | Sy-Jenq Cheng |
| Integrated Producer | Pim Leeuwenkamp |
| Director de producción | Connor Bland |
| Director de proyectos | Lilly Sessions |
| Chief Strategy Officer | Todd Sussman |
| Head of Design | Sy-Jenq Cheng |
| Strategy Director | Jamie Rutherford |
| Jefe de cuentas | Logan Butler |
| Content Creator | Adam Nelson |
| Assistant Account Executive | Matthew Hamburg |
| Management Supervisor | Elisa Tanganelli |
| Program Director | Abby Kiefer |
| Strategist | Michael Schonfeld |
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