Kiss FM - "Logos Do Rock"

AlmapBBDO

AlmapBBDO São Paulo, Brasil

9654

Marca: Kiss FM
País: Brasil

Anunciante: Kiss FM

Título	Logos Do Rock
Agencia	AlmapBBDO
Campaña	Changes
Anunciante	Kiss FM
Marca	Kiss FM
Fecha de primera difusión/publicación	2020 / 2
Sector Empresarial	Programas y cadenas de televisión y radio
Sinopsis	Little changes can have big meaning – that’s what happened in the careers of many major rock stars. Inspired by their transformations, Kiss FM is in for a change, too: now, they’re broadcasting from 92.5. Created by AlmapBBDO, the campaign behind this transition makes it clear that changes can be more surprising than you might imagine – as long as you stay true to your essence. Inspired by real examples from music history, the short “Changes” runs through a few of the stories that changed rock forever. Like Queen, for example, when they fired the manager who didn’t believe in the potential of “Bohemian Rhapsody,” a song that became one of rock’s greatest hymns. In the end, “Changes” shows that, even from its new spot on the dial, Kiss FM remains as original as always.
Medio	Interactivo
Duración	15 seconds
Responsable de la creación	Luiz Sanches
Director ejecutivo de creación	Marcelo Nogueira
Miembro del equipo creativo	Pedro Arvati
Miembro del equipo creativo	Vitor Rolim
Agency Liaison	Ana Carolina Manfio
Agency Liaison	Nathalia Chaves
Agency Liaison	Felipe Elias Oliveira
Agency Liaison	Maysa Oliveira
RTV	Léo Damasceno
RTV	Diego Villas Boas
Producción de sonido	Raw Audio
Compositor de música	Hilton Raw
Liaison	Carol Peternelli
Liaison	Fernanda Costa
Coordinator	Robério Barbosa
Voice	André Arteze