FQSA - "Loved ones forget themselves too"

Cossette Communication-Marketing

Cossette Communication-Marketing Montréal, Canadá

2776

This ad is part of the ACT Responsible Collection

Marca: FQSA
País: Canadá

Anunciante: Fédération Québécoise des Sociétés Alzheimer

Título	Loved ones forget themselves too
Agencia	Cossette Communication-Marketing
Campaña	Loved ones forget themselves too
Anunciante	Fédération Québécoise des Sociétés Alzheimer
Marca	FQSA
Fecha de primera difusión/publicación	2021 / 3
Sector Empresarial	Asociaciones de información y de la lucha contra la enfermedad
Lema	Loved ones forget themselves too
Sinopsis	While Alzheimer's disease isolates 153,000 Quebecers and that, by 2031, it is estimated that the number of Quebecers with a neurocognitive disorder will increase by nearly 70% This campaign emphasizes that caregivers are so invested in the person they love that they can become overloaded with daily tasks. In the latest campaign created by Cossette, the FQSA’s goal is to familiarize the caregivers with the services and programs intended for them, as opposed to those offered for patients. The objective is to acknowledge the huge impact of the disease on caregivers’ lives as well as provide help. The Alzheimer disease isolates over 153 000 Quebecers and it is estimated that, by 2031, the number of Quebecers diagnosed with a neurocognitive disorder will increase by 70%. With the tagline: loved ones forget themselves too, the Alzheimer's Society wanted to remind caregivers that help is available to them. “There are a lot of excellent campaigns around Alzheimer's disease around the world. However, very few of them have approached it from a caregiver’s perspective,” says Richard Rochette-Villeneuve, Creative Director at Cossette. “We chose to focus on the most well-known symptom of the disease, memory loss, and transpose it to loved ones. This distinctive approach not only highlights the impact on everyone who is touched by the disease but is also unfortunately very true.”
Medio	Prensa y publicaciones
Fotógrafo	Christian Tremblay
Director de publicidad	Sylvie Grenier
Director de publicidad	Laure Barnouin
Responsable de la creación	Peter Ignazi
Responsable de la creación	Louis-Philippe Tremblay
Director creativo	Richard Rochette-Villeneuve
Responsable de conceptos / redactor	François-Julien Rainvillea
Director artístico	Alexandre Jutras
Director artístico	Dorian Coureau
Strategic Business Lead	Mario Deschambault
Strategist	David Thomas
Strategist	Andréane Voyer
Director medios comunicación	Olivier Gilbert
Director medios comunicación	Jean-Sébastien David
Productor de la agencia	Mélissa Audette
Productor de la agencia	Michel David
Productora	Soma
Director de fotografía	Jonathan Decoste
Montador	Marc Denault
Postproducción	Attraction Québec
Estudio de grabación	Lamajeure
Ingeniero de sonido	Mathieu Morin