Doctors of the World - "Reality Xmas"

McCann London

McCann London London, Reino Unido

Premios

11219

This ad is part of the ACT Responsible Collection

Marca: Doctors of the World
País: Reino Unido

Anunciante: Doctors of the World

Título	Reality Xmas
Brief	#RealityXmas, isa set of provocative Christmas cards. Crafted in the traditional style, they combined nativity scenes with real, editorial news images from 2016. Working with the Press Association and other library sources, images were chosen so that each card had its own unique story, re-imagining key nativity stories in contextually relevant ways.
Agencia	McCann London
Campaña	Xmas Card
Anunciante	Doctors of the World
Marca	Doctors of the World
Fecha de primera difusión/publicación	2016 / 11
Sector Empresarial	Acciones Caritativas, fundaciones, voluntariado
Sinopsis	These Christmas cards for international humanitarian medical charity Doctors of the World juxtapose vintage biblical nativity scenes with modern-day photographs of conflict zones across the Middle East. The images come from Press Association stories shot over the past year. A pack of four limited edition cards, each of a different design, can be purchased for £10 from Doctors of the World at its website: www.doctorsoftheworld.org.uk
Medio	Case Study
Duración	120 seconds
Responsable de la creación	Rob Doubal
Responsable de la creación	Laurence Thomson
Director creativo	Mike Oughton
Responsable de conceptos / redactor	Matt Searle
Director artístico	baba molviji
Productora	Craft / London
Head of Integrated Production	Sergio Lopez
Productor ejecutivo	Sophie Chapman-Andrews
Comprador de arte	Pam Oskam
Director artístico	Dan Howarth
Impresión	William Whitehead
Ejecutivo de cuentas	Francois d'Espagnac
Business Director	AJ Coyne
Account Management	Tom Baines
Planner Director	Charlotte Walters
Planner Director	Nick O'Quinn
Montador	Blake Dixon
Productor de la agencia	Romina Contepomi
Sound Engineer	Christophe Gilbert