|Título||The (un)Clean Air Act|
|Campaña||The (un)Clean Air Act|
|Anunciante||British Lung Foundation|
|Marca||British Lung Foundation|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Instituciones/Organizaciones no gubernamentales|
In the UK, air pollution has been declared a public health emergency. The British Lung Foundation wanted to highlight the issue and lobby government to improve air pollution regulations.
We tackled it the way Banksy would. We fought pollution with pollution. By printing the current air pollution law in a transparent glue and placing these posters on the streets of London, pollution particles in the air clung to it, making its text legible and clearly demonstrating how ineffective and outdated that law has become. In one hit, it showed passers-by and MPs why a new law is desperately needed.
|Responsable de la creación||Rob Doubal|
|Responsable de la creación||Laurence Thomson|
|Director ejecutivo de creación||Jamie Mietz|
|Director ejecutivo de creación||Sanjiv Mistry|
|Director artístico||William Cottam|
|Responsable de conceptos / redactor||James Crosby|
|Account Manager||Rohin Lalli|
|Director of Communications||Katya Escala|
|Head of New Business||Elizabeth Bernstein|
|Director de proyectos||Paul Gillespie|
|Head of Art||Dan Howarth|
|Deputy Head of Art||Lisa Carrana|
|Chief Production Officer EMEA||Sergio Lopez|
|Lead Executive Producer||Sophie Chapman-Andrews|
|Productor ejecutivo||Duncan Groves|
|Head of Studio||Ellis Faint|
|Print Producer||Liam White|
|Studio Imaging Director||John Martin|
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