Título Changing the game
Agencia
McCann New York
Campaña
Changing the game
Anunciante
Microsoft XBOX
Marca
XBOX
Fecha de primera difusión/publicación
2019
Sector Empresarial Electrónica doméstica y audiovisual
Sinopsis As the brand is committed to empowering everyone to achieve more, Microsoft designed the Xbox Adaptive Controller for gamers with limited mobility. With features like a row of 19 ports that connect to external switches, buttons, mounts, and joysticks, it is customizable to make gaming more accessible to all. The disabled community has a saying: “Nothing about us, without us.” So the agency collaborated with the community to create packaging as accessible as the product it holds.
Medio
Interactivo
Duración 131 seconds
Producción de sonido
Sonic Union
Production Company
Hungry Man
Corporate Vice President of Brand
Kathleen Hall
GM, Global Advertising
Deanna Singleton
Director, Global Advertising
Stacey Terrien
Director de publicidad
Ron Schott
Director de publicidad
Hannah Westing
Director de publicidad
Jenny Leahy
Director de publicidad
Veronica Mao
Director de publicidad
James Shields
Brand Manager
Craig McNary
Responsable de la creación
Sean Bryan
Director ejecutivo de creación
David Banta
Director creativo adjunto
Will Montgomery
Director creativo adjunto
Martha West
Senior Art Director
Julie Koong
Responsable de conceptos / redactor
David Cappolino
Creative technologist
Alicia Foor
Business Leader
Kevin Nelson
Executive Account Director
Tina Galley
SVP, group account director
Rosemary Calderone
Director de cuentas
Pat Six
Jefe de cuentas
Kyle Ross
Chief Communications Officer
Jeremy Miller
EVP Global Strategy Director
Joanna Schwab
SVP, Group Strategy Director
Eldad Heilweil
Director of Social Strategy
Jordan Berger
Head of Integrated Production
Carolyn Johnson
Productor
Rebecca Magner
SVP Director of project Management
Stella Warkman
Director de proyectos
Jessica Jacobson
SVP Executive Music Producer
Eric Johnson
Music Business Manager
Sam Belkin
Business Manager
David Halberstadt
Realizador
Bryan Buckley
2nd Unit Director
Alex Gorosh
Productor ejecutivo
Mino Jarjoura
Productor ejecutivo
Caleb Dewart
Productor ejecutivo
Kevin Byrne
Productor ejecutivo
Dan Duffy
Productor
Matt Lefebvre
Associate Producer
Peter Bunstein
Assistant Director
Pierre Cailliarec
DP
Scott Henriksen
Montaje
Rock Paper Scissors NY
Montador
Damion Clayton
Assistant Editor
Alexandra Debricon
Managing Editor
Eve Kornblum
Editorial Producer
Lisa Barnable
Craft, Editor
Mike Distelkamp
Craft, EP
Karen Hennegan
Craft, Producer
Lane Karas
Craft, Producer
Michael Berkman
Craft, Producer
Russell Greene
Craft, Assistant Editor
John Gerardi
Craft, Color
Benny Karas
Craft, Flame Artist
David Sullivan
Craft, Audio Mix
Brian Losch
Flame Producer
Barbara Kontarovich
Flame Artist
Edward Reina
Flame Assistant
Sydney Botie
Colorization
Sofie Borup
Producción musical
JSM Music
Compositor de música
Joel Simon
Compositor de música
Jason Krebs
Executive Music Producer
Jeff Fiorello
Sound Engineer
Michael Marinelli
Productor de sonido
Justine Cortale