| Título | Clean Tags |
| Agencia | TBWA\PARIS |
| Campaña | Clean Tags |
| Anunciante | Service Civique |
| Marca | Service Civique |
| Fecha de primera difusión/publicación | 2012 / 2 |
| Sector Empresarial | Gobierno y otras instituciones |
| Sinopsis | The Service Civique is a state device that enables 16-25 years old people to take some social action (help the homeless, restore monuments, build houses…) TBWA\Paris is taking part of this intervention with a media arts operation, taking place in the street : the Service Civique choose the clean tag technique to convey its message, away from traditional ways. Clean tag is a technique consisting in washing a wall following a stencil. The clean zone then pops out, like a tag. This technique acts in complete coherence with the message the Service Civique conveys. |
| Medio | Case Study |
| Director artístico | Mohamed BARECHE |
| Director creativo | Eric Holden |
| Director creativo | Rémi Noël |
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