Título | Mountain |
Agencia | Publicis Middle East |
Campaña | Reconnect With Adventure |
Anunciante | Fiat Chrysler Automobiles |
Marca | Jeep |
Fecha de primera difusión/publicación | 2021 / 1 |
Sector Empresarial | 4x4 |
Sinopsis | In 2020 more than ever, when we have had to limit our travel, the need for adventure and escape is felt. The Jeep brand, with its legitimacy in terms of exploration, is presented in this magnificent campaign (crafted by Chilean artists Salamagica) as the perfect link with the great outdoors and freedom. Being behind the wheel of a Jeep means giving yourself the opportunity to leave your daily life, to discover new perspectives, to go where others are not. Imagined by Publicis Dubaï and Leo Burnett Italy, this campaign reminds us how the best way to disconnect is to reconnect with nature. |
Medio | Prensa y publicaciones |
Director creativo | Mohamed BARECHE |
Creative Agency | Leo Burnett Milan |
Director ejecutivo de creación | Rafael Augusto |
Director ejecutivo de creación | Francesco Martini |
Director creativo | Thiago Gouveia |
Responsable de conceptos / redactor | Ayman Shehade |
Director artístico | Tina Balaa |
Director artístico | Noor Akar |
DIRECTOR DE SERVICIO AL CLIENTE | Pieraugusto Piergiovanni |
Business Leader | Bashir Samia |
CGI Animation | Salamagica |
Productora | Watch out |
Brand Manager | Sergio Munaò |
Head of Marketing | Nicola Gibson-Ebdon |