Paul Spelman
Director creativo at Bindery
Sydney, Australia
TítuloGive Everyone Bombas, Make Everyone Comfortable
Agencia
Campaña Make Everyone Comfortable
Anunciante Bombas
Marca Bombas
Fecha de primera difusión/publicación 2019 / 11
Sector Empresarial Mallas, calcetines, medias
Filosofía In two 30-second spots, we are introduced to three families who take reminiscent uncomfortable holiday moments to new heights. There’s an aunt whose obsessive doting on her dog makes for an interesting dinner; a dad with a penchant for peculiar family photo shoots; and a grandma who shows up to her son’s house with a surprise guest.

The DTC brand wants people to know that Bombas socks are the most comfortable holiday gifts — for the most uncomfortable holiday moments.

For every pair of socks it sells, Bombas donates a pair to a homeless shelter — where socks are the #1 most requested item. To date, Bombas has donated over 25MM pairs.
Medio Televisión
Duración
Realizador
Founder
Productor ejecutivo
Productor ejecutivo
Productor
Director creativo
Chief Brand Officer
Responsable de la creación
VP Content
Responsable de conceptos / redactor

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