Uncle Ben's - "HomeworkDirect"

BBDO San Francisco

BBDO San Francisco San Francisco, Estados Unidos

16537

Marca: Uncle Ben's
País: Estados Unidos

Anunciante: Mars, Inc.

Título	HomeworkDirect
Agencia	BBDO San Francisco
Campaña	HomeworkDirect
Anunciante	Mars, Inc.
Marca	Uncle Ben's
Fecha de primera difusión/publicación	2015 / 9
Sector Empresarial	Arroz, pasta, verduras deshidratadas y cereales
Sinopsis	Through the Ben’s Beginners™ Cooking Contest, the UNCLE BEN’S® Brand has a campaign that encourages parents and their children to cook together. This year through a revealing video, we have taken extra measures to highlight the importance of cooking as an important life skill, similar to reading or writing. Created by BBDO San Francisco, “HomeworkDirect” is based on the insight that parents invest a lot when it comes to their children’s education, but they are largely not teaching them to cook. In this 2-minute film that runs online, a wide range of parents are asked if they would sign up for a service to perform their children’s homework and if they regularly taught their children these important cooking lessons. The results were incredible.
Medio	Interactivo
Duración	119 seconds
Chief Creative Officer, Worldwide	David Lubars
Director ejecutivo de creación	Matt Miller
Director ejecutivo de creación	Steve Rutter
Associate Creative Director, Copywriter	Alex Stainton
Associate Creative Director, Art Director	Jakub Szymanski
Director of Production	Louise Doherty
Business Affairs	Jacqueline Djanikian
Director de cuentas	Elana Shea
Jefe de cuentas	Alexandra Humpherys
Productora	Humble
Realizador	Whitey McConnaughy
Productor	Brian Quinlan
Postproducción	Umlaut Films
Montador	Jonothan Flookes
Productor ejecutivo	Gina LaCurcio