The Guardian - "Volume Control"

Wieden+Kennedy

Wieden+Kennedy London, Reino Unido

4179

Título	Volume Control
Agencia	Wieden+Kennedy
Campaña	2007 The Guardian
Anunciante	Guardian Media Group
Marca	The Guardian
Posted	Julio 2008
Sector Empresarial	Periódicos, revistas, libros
Filosofía	We created a campaign that focuses on The Guardians founding principles and presents them in a visually striking way. The bold, colourful nature of the campaign reflects the colourful, engaging nature of The Guardian itself. The campaign launched in the UK in March 2007.
Problema	The Guardian is a UK newspaper founded in 1821. It is owned by the Scott Trust, a charitable foundation that aims to ensure the papers editorial independence and its continued commitment to the principles of liberal journalism. It was named National Newspaper of the Year at the 2006 British Press Awards. In order to attract new readers, the Guardian wanted our help to articulate their founding principles while countering non-readers misconceptions of the paper as being left-wing, lecturing and worthy. Our work also needed to recognise that in the world of todays media, The Guardian is more than just a newspaper. The web is a vitally important news channel and its a two way channel between The Guardian and its readers.
Medio	Prensa y publicaciones
Mercado	Reino Unido
Director creativo	Tony Davidson
Director artístico	Ian Perkins
Responsable de conceptos / redactor	Sophie Bodoh
Director creativo	Michael Russoff
Director creativo	Marc Shillum