Dodge - "Asphalt Party"

GSD&M

GSD&M Austin, Estados Unidos

18513

Marca: Dodge
País: Estados Unidos

Anunciante: Fiat Chrysler Automobiles

Título	Asphalt Party
Agencia	GSD&M
Campaña	Asphalt Party
Anunciante	Fiat Chrysler Automobiles
Marca	Dodge
Fecha de primera difusión/publicación	2018 / 7
Sector Empresarial	Automóviles
Lema	Domestic. Not domesticated
Filosofía	This week, American automotive manufacturer, Dodge, launches tongue-in-cheek commercials for Shark Week which proves that, sometimes, it’s best to stick to the streets. Created by GSD&M, Asphalt Party sees people bringing the beach to their Dodge and it’s surprising what they can recreate on the pavement. Directed by Jason Woliner, the spot opens on a guy jet skiing as close to open water as he can get, a portable swimming pool in a sunny parking lot. A little girl builds debris castles, while a snorkeler splashes about in a baby pool. Couples sunbathe on the blacktop between different Dodge models and one guy is even getting ready to launch his parasail with his muscle car – ‘probably not a good idea Dave!’ Full service, Austin-based post production company, TBD Post, was brought on board to edit, colour grade and sound design the spots. Asphalt Party will run on TV and online channels for the entirety of Shark Week.
Medio	Televisión
Duración	30 seconds
Director del grupo de creación	Tim Eger
Director artístico	Tim Eger
Director del grupo de creación	Tom Hamling
Writer	Tom Hamling
Director creativo adjunto	Greg Wyatt
Director artístico	Greg Wyatt
Director creativo adjunto	Barrett Michael
Responsable de conceptos / redactor	Barrett Michael
Director artístico	AK Sanford
Responsable de conceptos / redactor	Mariah Kline
Agency Producer	Dylan Heimbrock
Post Production House	TBD Post
Editor	Andrea Mendoza
Colorista	Brandon Thomas
Sound Mixer	Dusty Albertz
Online Artist	Dennis Valk
VFX	Chimney LA