Título | Rule40 |
Agencia | Leo Burnett Chicago |
Campaña | Rule40 |
Anunciante | Brooks Running |
Marca | Brooks Running |
Fecha de primera difusión/publicación | 2016 / 6 |
Sector Empresarial | Zapatillas de tennis y de baloncesto |
Sinopsis | Rule 40 prohibits Olympic athletes (many who live below the poverty line) from promoting their sponsors, wearing their logos or even mentioning them during the Games – making those sponsorships nearly worthless. With Brooks Running, we launched an insurgent, unbranded campaign to allow all athletes and fans to protest the rule. At rule40.com, we launched generic, violation-free sportswear. Daily generic posts adhered to Rule40’s supposed “ownership” of words like “Rio,” “Gold,” or “Games” in a tongue-and-cheek manner, as did up-the-minute generic Olympic recaps during the Games themselves. |
Medio | Case Study |
Duración | |
Productora | Deluxe’s Beast |
Director artístico | Chris von Ende |
Responsable de conceptos / redactor | Mike Ward |
Responsable de conceptos / redactor | Meredith Haan |
Responsable de la creación | Mark Tutssel |
Responsable de la creación | Britt Nolan |
Director creativo | Chris von Ende |
Director creativo | Mike Ward |
Diseñador | Alexis Alvarez |
Productor | Lauren Roth |
Productor de la agencia | Michael Petrucelly |
Productor de la agencia | Tim Allan |
Montador | Mark Sheridan |
Director ejecutivo de creación | Jon Wyville |
Director ejecutivo de creación | Dave Loew |
Music & Sound Design | Marco Morales |
Fotógrafo | David Emmite |