Título | Graffitis |
Agencia | Loducca |
Campaña | Street Art View |
Anunciante | Red Bull |
Marca | Red Bull |
Posted | May 2011 |
Sector Empresarial | Comunicación institucional |
Filosofía | Red Bull Street Art View is a collaborative collection of sites from Google Street View showcasing street art all over the globe. Anyone can tag their favorite graffiti spot (no images need to be uploaded) and help build the world's largest street art collection. First month results: 300.000 visits, 5.000 tweets (99% positive), 18.000 shares on Facebook, 4.000 artworks tagged and worldwide media coverage. |
Medio | Case Study |
Director creativo | Guga Ketzer |
Director creativo | Cássio Moron |
Director creativo | Pedro Guerra |
Director creativo | Marco Monteiro |
Director artístico | Gustavo Lacerda |
Responsable de conceptos / redactor | Raphael Franzini |
Director de cuentas | Wilson Negrini |
Jefe de cuentas | Roberta Beltrão |