Bridgestone - "Driveguard (30s)"

J. Walter Thompson London

J. Walter Thompson London London, Reino Unido

Premios

4902

Marca: Bridgestone
País: Reino Unido

Anunciante: Bridgestone Corporation

Título	Driveguard (30s)
Agencia	J. Walter Thompson London
Campaña	Driveguard
Anunciante	Bridgestone Corporation
Marca	Bridgestone
Fecha de primera difusión/publicación	2016 / 4
Sector Empresarial	Neumáticos, accesorios, aceite, gasóleo, gasolina
Sinopsis	A car races down a mountain road for an appointment with destiny in the form of a rusty nail. “Somewhere out there,” says the narrator, “there’s a puncture with your name on it.” But an innovative tyre lets you drive on for 50 miles, even when the nail has done its worse. The tyre, the narrator adds, “has our name on it”. Bridgestone.
Filosofía	Shot across four days in Slovenia, the films see a mother embarking on a journey through mountainous terrain in treacherous conditions. With her children in the back facing a potentially fatal situation, tension mounts as the family continues driving through the desolate area until the car collides with one of the hazards. Following a moment of deathly silence, the family continues driving towards the safety of home thanks to Bridgestone’s cutting-edge tyre technology.
Medio	Televisión y Cine
Duración	30 seconds
Productora	Bang TV
Postproducción	Absolute Post
Director ejecutivo de creación	Ian Thomas
Managing Partner	Derek Turner-Smith
Head of TV	Danielle van Berkel
Production Services	BAS production
Productor	Tom Whitehead
Productor ejecutivo	Jeremy McWilliams
Fotógrafo	Callan Green
Prod Coordinator	Max BangTV
Service Co Prod	Andrej Caruso
Montador	Joe Parsons
Colorista	Matt Turner
Sound Design	Vaudeville Sound
Compositor de música	Ray Harman