Georgia Challis
Strategy Director at Wieden+Kennedy
London, Reino Unido
TítuloTrashcupboard 2
Agencia
Campaña Marmite Snacks Love Hate - Unilever
Anunciante Unilever
Marca Marmite Snacks
Fecha de primera difusión/publicación 2008 / 9
Sector Empresarial Tentempiés de aperitivo
Lema You'll either love them or you'll hate them
Sinopsis The range execution, ‘Trashcupboard’, features either a cupboard or a bin full of the products.
Filosofía It employs a clever visual device to communicate the fact that there’s a new range of snacking products that you’ll either love or hate.


Using bold colours and simple illustrations, the executions show someone loving the product if looked at from one angle, but hating the product if looked at from a different point of view.
Medio Publicidad en revistas
Responsable de conceptos / redactor
Director artístico
Responsable de conceptos / redactor
Director artístico
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Planificador de cuentas
Illustrator
Fotógrafo

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