Título | Your Airline's Either Got It Or It Hasn't |
Agencia | Y&R London |
Campaña | Your airline's either got it or it hasn't - Virgin Atlantic |
Anunciante | Virgin Atlantic |
Marca | Virgin Atlantic |
Fecha de primera difusión/publicación | 2010 / 10 |
Sector Empresarial | Transportes aéreos, de carreteras y marítimos, ferrocarriles |
Lema | Your airline's either got it or it hasn't |
Sinopsis | Featuring the strap-line "Your airline's either got it or it hasn't", the campaign takes the viewer on a metaphorical flight with Virgin Atlantic - guiding them through a surreal and glamorous world of airline iconography and dramatising how it feels to fly with the airline. |
Filosofía | Virgin Atlantic launches its first fever global TV campaign as it looks to strengthen its recovery from recession and reinforce the airline's "it" factor. |
Medio | Televisión y Cine |
Banda Sonora | Feeling Good |
Director ejecutivo de creación | Mark Roalfe |
Responsable de conceptos / redactor | Pip Bishop |
Director artístico | Chris Hodgkiss |
Productora | Partizan London |
Realizador | Traktor |
Productor de la agencia | Jody Allison |