| Título | Chair Closeup |
| Agencia |
Deutsch NY
|
| Campaña |
Chair Closeup
|
| Anunciante |
IKEA
|
| Marca |
IKEA
|
| Fecha de primera difusión/publicación |
2009 / 5
|
| Sector Empresarial | Grandes almacenes, supermercados
|
| Sinopsis | Large-scale 'message' bottles mysteriously washed ashore near the Tampa's St. Petersburg Pier, each containing life-size IKEA products. |
| Problema | What was the message? A desperate S.O.S from your Home, telling you that it's time to try something different. It's time to visit IKEA. Over Memorial weekend, Tampa Bay-area residents and visitors had the opportunity to experience the furniture and inspiration found inside the newly-opened IKEA Tampa, while still enjoying the sun and sand during their holiday! |
| Medio |
Promoción y eventos
|
| Mercado | Estados Unidos |
| Responsable de la creación |
Heh Assoc
|
| Responsable de conceptos / redactor |
Jason Ashlock
|
| Responsable de conceptos / redactor |
Jennifer Perry
|
| Director artístico |
Anthony Alvarez
|
| Director artístico |
Richard Chang
|
| Director artístico |
Krystyn Campbell
|
| Productor de la agencia |
Sam Helfer
|
| Media Rep. |
Barry Durst
|
| Productora |
TH Outdoor and Events
|
| Director medios comunicación |
Vonda LePage
|
