| Título | Fake |
| Agencia | J. Walter Thompson London |
| Campaña | Fake |
| Anunciante | Kimberly-Clark Worldwide, Inc. |
| Marca | Andrex |
| Posted | Enero 2009 |
| Sector Empresarial | Papel higiénico, pañuelos de papel |
| Problema | Although most toilet paper shoppers agree that Andrex is higher quality, they sometimes buy other brands when tempted away by price and promotions The job at hand, then, was to remind shoppers why using Andrex is not something they should compromise. The message of the TV was that the Andrex brand has no substitute. |
| Medio | Televisión |
| Duración | |
| Montaje | Marshall Street Editors |
| Director ejecutivo de creación | Russell Ramsey |
| Director creativo | Dominick Lynch-Robinson |
| Director artístico | Roydon Turner |
| Responsable de conceptos / redactor | Jamie Thompson |
| Productor de la agencia | Eira Ellis |
| Planificador de cuentas | Sophie Lewis |
| Planificador de cuentas | Jennifer Baldwin |
| Director de cuentas | Tamara Holland-Martin |
| Director de cuentas | David Laffan |
| Realizador | Martin Brierley |
| Productora | Bare Films |
| Montador | Kate Owen |
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