Doritos - "Hotel 626 - Phone Fright"

Goodby Silverstein & Partners

Goodby Silverstein & Partners San Francisco, Estados Unidos

7162

Marca: Doritos
País: Estados Unidos

Anunciante: PepsiCo Inc.

Título	Hotel 626 - Phone Fright
Agencia	Goodby Silverstein & Partners
Campaña	Hotel 626 - Phone Fright
Anunciante	PepsiCo Inc.
Marca	Doritos
Posted	Octubre 2008
Sector Empresarial	Papas fritas, crocantes maicitos, galletas y palitos salados
Sinopsis	With Halloween looming, Goodby has unveiled a new horror-themed campaign for Doritos promoting the re-launch of the chips brand's Taco and Four Cheese flavors. The site, dubbed "Hotel 626", is only open from 6pm to 6am EST and gives visitors the chance to take on scary challenges in 13 different rooms.
Filosofía	Hotel 626 features a morgue, a dark room and other claustrophobic confines, giving visitors 3D views in darkness, brooding sound design and cell phone directions that lets one react in real-time to the action on the screen. A microphone and a webcam are highly recommended to experience the whole site.
Medio	Web Film
Duración	30 seconds
Más información	www.hotel626.com
Director del grupo de creación	Hunter Hindman
Director del grupo de creación	Rick Condos
Director artístico	Henrik Rosander
Productor ejecutivo agencia	Amanda Cox
Productor de la agencia	Maggie O'Brien
Director multimedia	Mike Geiger
Producción de sonido	Plop
Empresa de creación sonora	DinahMoe AB
Música	Plan 8 Music Ltd.
Productora	B-Reel
Montaje	B-Reel
Flash Development	B-Reel
Director creativo adjunto	Marc Sobier
Director creativo adjunto	Hartley Rusen
Efectos especiales	important looking pirates
Director artístico	Michelle Hirschberg
Responsable de conceptos / redactor	Michelle Hirschberg
Consejero creativo	Asya Soloian