| Título | Sword Play |
| Agencia | Red Tettemer O’Connell + Partners |
| Campaña | Tricks of the Trade |
| Anunciante | William Grant & Sons |
| Marca | Reyka Vodka |
| Fecha de primera difusión/publicación | 2015 / 7 |
| Sector Empresarial | Whisky, ginebra, vodka? |
| Sinopsis | Titled “Tricks of the Trade,” this fast video series from Reyka Vodka features bartenders showing off eye-bending bar tricks. But regardless of trickery or slight-of-editing-hand, each video ends with an authentically delicious Reyka cocktail. The first two videos launching the series – titled “Garnish Greatly” and “Sword Play” – feature Trevor Schneider and Charlotte Voisey, Brand Ambassadors for William Grants & Sons. The videos will be previewed at Tales of the Cocktail, the premier, weeklong international cocktail festival in New Orleans this week. At the festival, Reyka will also debut a Sno Hus serving flavored Sno Capped cocktails, as well as carbonated Reyka Geyser Shots for tasting. An Icelandic vending machine loaded with items unique to the brand’s culture will also greet event attendees late night in their hotel. Four additional “Tricks of the Trade” videos will be released across social platforms in July and August, featuring other bartenders and mixologists from the New York City area. |
| Medio | Redes Sociales |
| Duración | |
| Director ejecutivo de creación | Steve O'Connell |
| Maker | Steve Thompson |
| VP, Group Account Director | Jessica O'Conor |
| VP, Creative Director | Todd Taylor |
| Responsable de la creación | Steve Red |
| Social Strategy | Annie Heckenberger |
| VP, Group Creative Director | Ryan Scott |
| Responsable de conceptos / redactor | Megan Auld-Wright |
| Digital Maker | Brian McMicken |
| Responsable de cuentas de agencia | Michelle Mitchell |
| Social Strategy | Allison Hartman |
| Category Marketing Manager, Reyka | Lindsay Prociw |
| Senior Brand Manager, Reyka | Greg Levine |
| Reyka Brand Ambassador | Trevor Schneider |
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