| Título | Poker |
| Agencia | David&Goliath |
| Campaña | Shut Up & Play - New York-New York Hotel |
| Anunciante | MGM Mirage |
| Marca | New York-New York Hotel & Casino |
| Fecha de primera difusión/publicación | 2008 / 10 |
| Sector Empresarial | Hoteles y alojamiento |
| Sinopsis | The rebranding of New York-New York Hotel & Casino was launched with a strong OOH campaign in Los Angeles and San Francisco where Shut Up & Play flexed its muscle by taking on yet another role, this time as a headline for all non-retail messages. The OOH work served as a great introduction to the revived Vegas brand before launching into a national print campaign with buys in People and LA Magazine. The national print buys allowed David&Goliath to have even more fun with the NY voice with headlines like, "All the fun of New York without the hot garbage smell." |
| Filosofía | David&Goliath worked with renowned photographer Lauren Greenfield to capture NY-NY table gamers, slot players and club goers having fun and in the moment at various places on the casino floor including: the high limits table area, the slot machines and Rok Vegas, NY-NY's newly opened night club. |
| Problema | THE OBJECTIVE: ENOUGH "SEXY" HIPSTER B.S. ALREADY. Stand out in the "sea of sameness" that is Las Vegas advertising…NY-NY needed to differentiate itself from the hip and sexy bandwagon that other Las Vegas casinos were on. Re-introduce the property to consumers in a fresh, new way that engages the public and prompts visitors to think of NY-NY in a different, positive light, putting them top of mind on consumers' Las Vegas destination list. Create work that could only be owned by New York-New York Hotel & Casino. |
| Medio | Prensa y publicaciones |
| Media Rep. | Jessica Halter-Powell |
| Responsable de la creación | David Angelo |
| Director ejecutivo de creación | Colin Jeffery |
| Director creativo | John Kieselhorst |
| Director artístico | John Kieselhorst |
| Director artístico | Eric Waetzig |
| Responsable de conceptos / redactor | Brett Landry |
| Responsable de conceptos / redactor | David Povill |
| Responsable de conceptos / redactor | Sean Vij |
| Fotógrafo | Lauren Greenfield |
| Productor de la productora | Loni Weholt |
| Productora | Isle 8 Productions |
| Comprador de arte | Kristy Foss |
| Comprador de arte | Barb Sanson |
| Media Rep. | Kristen Milligan |
Más creaciones
VER TODOIrish Pub
- MARCA:
- New York-New York Hotel & Casino
- AGENCIA:
- David&Goliath
Garbage
- MARCA:
- New York-New York Hotel & Casino
- AGENCIA:
- David&Goliath
Real Winner
- MARCA:
- New York-New York Hotel & Casino
- AGENCIA:
- David&Goliath
Bachelor
- MARCA:
- New York-New York Hotel & Casino
- AGENCIA:
- David&Goliath
Shut Up & Play
- MARCA:
- New York-New York Hotel & Casino
- AGENCIA:
- David&Goliath