| Título | The Bottled Player |
| Agencia | FCB New Zealand |
| Campaña | Sony waterproof MP3 player |
| Anunciante | Sony Corporation of America |
| Marca | Sony |
| Fecha de primera difusión/publicación | 2014 |
| Producto | Waterproof MP3 Player |
| Sector Empresarial | Televisión, alta fidelidad, video, equipo de música y accesorios |
| Filosofía | So DraftFCB Auckland hijacked something they'll find in every gym the world over, vending machines, by combining the product with bottled water. In doing so DraftFCB created a world first - The Bottled Walkman. This simple packaging innovation gave Sony a unique way to display the product, which instantly demonstrated its benefit. And transformed the humble vending machine into a conversation starter, a media portal, and a distribution channel that completely removed the barriers to purchase. Allowing swimmers to buy the product right there and then, as easily as buying a bottle of water. |
| Problema | With the Sony waterproof MP3 player, swimmers can now enjoy the performance enhancing benefit of music while they swim. It's something every serious swimmer would want, but the challenge was getting the attention of this niche market. |
| Medio | Case Study |
| Duración | |
| Regional ECD | James Mok |
| Media Manager | Rachel Leyland |
| Digital Campaign Manager | Charlotte Broadbent |
| Social Campaign Manager | Georgia Boyce |
| Senior Digital Producer | Nick Niblett |
| Digital Director | Stephen Pearson |
| Senior Mac Operator | Harmen Kamsteeg |
| Senior Mac Operator | Hylda von Dincklage |
| Head of Craft | Nick Smith |
| Ejecutivo de cuentas | Alisha Thomas |
| Responsable de la producción | Eric Thompson |
| General Manager of PR | Angela Spain |
| Director ejecutivo de creación | Tony Clewett |
| Director ejecutivo de creación | Regan Grafton |
| Miembro del equipo creativo | Melina Fiolitakis |
| Miembro del equipo creativo | Kevin Walker |
| Director de cuentas | Michelle Koome |
| Media Planner | Sarah McEwan |
| Comprador de arte | Kelly Gillard |
| Fotógrafo | Lewis Mulatero |
| Diseñador | Michael Braid |
| Director de publicidad | Peter Buckton |
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