Silk - "Humid"

Fallon

Fallon Minneapolis, Estados Unidos

13227

Marca: Silk
País: Estados Unidos

Anunciante: Danone Wave

Título	Humid
Agencia	Fallon
Campaña	Progress is Perfection
Anunciante	Danone Wave
Marca	Silk
Fecha de primera difusión/publicación	2018 / 1
Sector Empresarial	Leche y derivados de leche
Sinopsis	Silk, America's number one plant based beverage brand, launched 'Progress is Perfection', a new ad, created by Fallon Minneapolis. It stars Olympic gold medalist and world champion Michael Phelps in an unusual way – as the foil for Greg a hardworking everyman who drinks Silk and swims laps a few mornings every week. To be clear, he has no interest in attaining a Phelps-esque level of perfection. Rather than Phelps, Greg is presented as the ideal while Silk highlights that progress, in and of itself, is perfection. This spot is the first of several which will each showcase different types of progress happening in our day-to-day lives but for which we may not give ourselves enough credit
Medio	Televisión
Duración	15 seconds
Productora	Imperial Woodpecker
Colorization	MPC LDN
Productor ejecutivo	Crissy DeSimone
Managing Director	Damian Stevens
Realizador	Stacy Wall
Sound Designer	Jeff Payne
Responsable de conceptos / redactor	Simon Roseblade
Productor	Anita Wetterstedt
Productor ejecutivo	Charlie Cocuzza
Flame Artist	Chris Homel
Colorista	Mark Gethin
Head of Business Affairs Manager	Brendan Lawrence
Director creativo	Kevin Lau
Responsable de la creación	Jeff Kling
Montador	Will Hasell
Responsable de la producción	Kirsten Thon-Webb
Sound Design and Mix	Ben Freer
Director de fotografía	Mihai Malaimare Jr.
Director creativo	Jonah Hall
Director artístico	Jay Morrison
Director creativo	Rick Utzinger
Productor ejecutivo	Sabrina Elizondo
Flame Assistant	Brandon Harden
2D Artist	Zach Carnes
Color Producer	Rebecca Boorsma
Offline Post Producer	Rebecca Jameson
Realizador	Jon Lorenz
Productor ejecutivo	Melissa Elston
Responsable de la producción	Pat Sidoti
Executive Producer / Managing Partner	Doug Halbert
Flame Assistant	Brack Hightchew
Productor de sonido	Maddee Bonniot
Assistant Editor	Tessa Malsam
Productor	James L. Reid
Planning Partner	Chad Koehnen
Integrated Producer	Erin Kirby
Director Digital	Matt Benka
Business Leader	Jordan Hoffarber
Jefe de cuentas	Natalie Harrison
Responsable de cuentas de agencia	Julia Frayne
Assistant Mixer	Andrew Smith
Audio Post Production	Eleven Sound
VFX Company	Timber
Montaje	Arcade Edit