| Título | Citizen of Light |
| Agencia | Tugboat |
| Campaña | Citizen of Light |
| Anunciante | Citizen Watch Company |
| Marca | Citizen |
| Posted | Noviembre 2008 |
| Sector Empresarial | Relojes |
| Sinopsis | The spot is developed to brand the watchmaker through their technology "Eco-drive". This technology enables the watch to energize from not just solar power but any light from as little as "5 lux", which is just as bright as a lightning bug. The challenge was, how can we symbolize the technology when people will have no idea how little "5 lux" is from the number. |
| Medio | Televisión y Cine |
| Duración | |
| Mercado | Japón |
| Director creativo | Yasumichi Oka |
| Responsable de conceptos / redactor | Yasumichi Oka |
| Productor de la agencia | Runako Satoh |
| Productor | Hiroyuki Taniguchi |
| Production Manager | Noriko Hoshino |
| Realizador | Shinya Nakajima |
| Director de fotografía | Bishin Jumonji |
| Fotógrafo | Shinichiro Nakajima |
| Productor | Yoshifumi Sadahara |
| Montador | Yoshinori Makino |
| Montador | Tsutomu Miyazaki |
| Música | Backslash |
| Música | Yoshiki Tan |
| Media Rep. | Daiko Advertising Inc. |