O Boticário - "#MakeYourLovePresent"

AlmapBBDO

AlmapBBDO São Paulo, Brasil

1530

Marca: O Boticário
País: Brasil

Anunciante: O Boticário

Título	#MakeYourLovePresent
Agencia	AlmapBBDO
Campaña	Make Your Love Present
Anunciante	O Boticário
Marca	O Boticário
Fecha de primera difusión/publicación	2023 / 12
Sector Empresarial	Productos de belleza y perfumes
Sinopsis	In an era of overstimulation, being fully present is increasingly rare, and “artificial intimacy”– the phenomenon in which we neglect relationships and our routines – has a direct impact on the way people connect to one another, and their social and emotional skills. In a recent talk at South by Southwest (SXSW), therapist and NYU professor Esther Perel explored the issue, and the way in which new technologies are affecting our mental health. O Boticário, one of the most beloved cosmetics brand in Brazil and one of the nation’s largest franchises, understands the importance of relationships, connections, and love – all of which inspired their Christmas campaign, “Make Your Love Present,” to show that no present is better than being present with your loved ones, here and now. The message is designed to spark a conversation about active presence and its effect on the way we connect to one another. Created by AlmapBBDO, the film takes a metaphorical approach to depicting presence and absence in interpersonal relationships, exploring the ways in which the stimuli around us affect our perception and distance us from our loved ones, from friendships to romantic relationships, family, and even at work. Throughout the video, to the tune of “I’ll Be There” by the Jackson 5, the characters are transformed and come to be fully, truly present during their everyday lives.
Medio	Televisión
Duración	60 seconds
Agency	AlmapBBDO
Planificador de cuentas	Rita Almeida
Planificador de cuentas	Daniela Ferrari
MÍDIA	Rafaela Alves
MÍDIA	Luana Gallizzi
MÍDIA	Suellen Kiss
Comprador de arte	Tereza Setti
Fotógrafo	Gustavo Zylbersztajn
Responsable de vestuario / estilista	Thiago Ferraz
Producción	Iconoclast Publishing
Realizador	Ian Ruschel
Managing Director	Pity Lieutaud
Productor ejecutivo	Alonso Sperb
Productor ejecutivo	Francesco Civita
DP	Maurício Padilha
Gaffer	Denis Magalhães Peres
Director artístico	Martino Piccinini
Motion	Lucas Carvalho
Post	Nash Vfx
CGI	Nash Vfx
Controller	Lucas Pereira
Producción de sonido	Raw Audio
Producción musical	Fernando Forni
Coordination	Robério Barbosa
President/CEO	Filipe Bartholomeu
Responsable de la creación	Luiz Sanches
Director ejecutivo de creación	Rafael Gil
Director ejecutivo de creación	Rodrigo de Almeida
Miembro del equipo creativo	Rynaldo Gondim
Miembro del equipo creativo	Aline Fucs
Miembro del equipo creativo	Felipe Paganoti
Miembro del equipo creativo	Igor Pontes
Audiovisual Producer	Diego Villas Boas
Audiovisual Producer	Juliana Henriques
Audiovisual Producer	Aline Silva
Agency Liaison	Camilla Massari
Agency Liaison	Daniela Teixeira
Agency Liaison	Andressa Duo
Agency Liaison	Bruna de Andrade Defelippe
Agency Liaison	Amanda Lopes Moutinho
Agency Liaison	Monique Costa
Agency Liaison	Nataly Barros
Agency Liaison	Pedro Miranda
Agency Liaison	Gus Souza
Productor ejecutivo	Soraya Amaral
Makeup Department	Patrick Guisso
Executive Production	Luja Casaro
Production Coordinator	André Bauer
Production Coordinator	Marina Blum
Production Assistant	Carol Latorre
Production Assistant	Carolina Loureiro
Production Assistant	Vinicius Gaspar
Creative / Production	Luja Casaro
Creative Resource Manager	Guilherme Dellavalle
Creative Resource Manager	Lilian Santos
Creative Resource Manager	Marcela Bordin
Creative Resource Manager	Nathalia Schultz
Creative Resource Manager	Priscila Kubo
Assistant Director	Patricia Jaeger
Assistant Director	Fernanda Duarte
Assistant Director	Giulia Levy Costa
Camera Assistant	Alessandro Valese
Camera Assistant	Parvati Louize de Caetano Almeida
2D Assist	Dario Valese Alonso
Drone Operator	Renato Monteiro Passarelli
Drone Operator	Luiz Roberto Pereira Albertin
Drone Operator	Caio da Silva Viana
DP	Fernando Siqueira Kunrath
Camera Assistant	André de Oliveira Alves
Camera Assistant	Ricardo Angel Lima Pineiro
2D Assist	Raquel Balbino Gonçalves de Oliveira
Electricians	Milton dos Santos Júnior
Electricians	Miguel Gomes Cardoso Júnior
Director artístico adjunto	Luisa Burmann
Art Producer	Carlos Massuia Neto
Wardrobe Stylist	Elizabeth Magalhães
Wardrobe	Gilson Virginio de Oliveira Junior
Wardrobe	Bruno Gustavo Souza Correia
Wardrobe	Agatha Barbosa de Lima
Makeup Department	Fabiana Mizukami
Makeup Department	Victor Ewerton Marques Silva
Makeup Department	Elisani da Silva Sousa
Makeup Department	Nathalie Moreno Dutra
Makeup Department	Sarah Campos de Lima Carvalho
Manicurist	Miriam Antonia Vieira
Casting Production	Giovanna Rouvier
Casting	Gabriel Rouvier
Casting	Thiago Santos Dias
Casting	Rodrigo Freire Ribeiro
Production Coordinator	Reinaldo Faria Ancieto Júnior
Productor de la productora	Ronder William
Productor de la productora	Patrícia Kojima
Production Assistant	Erlon Sousa dos Santos
Location supervisor	Tatiana Setton Verea
Prod Coordinator	Priscilla Paduano
Prod Coordinator	Tutu Mesquisa
Assist. Production Supervisor	Leticia Harumi
Montador	Robi Bonoldi
Assistant Editor	Giancarlo Noll
Post	Georges Sakamoto
Colorization	Marla Color Grading
Colorization	Fernando Lui
Motion/Design	Gabriel Amorim
CG Supervisor	Cirilo Bonazzi
CG Producer	Flávia Gannam
Video editing	Phillipe Cunha
Legal	Ellen Mesquita
Legal	Monica Figueiredo
Music Director	Hilton Raw
Sound Design and Mix	Enrico Maccio
Sound Design and Mix	Philip Braunstein
Agency Liaison	Carol Peternelli
Voice	Maristane Dresh