| Título | Seal |
| Agencia | Grassriots |
| Campaña | End the Seal Hunt |
| Anunciante | Humane Society International |
| Marca | Humane Society International |
| Fecha de primera difusión/publicación | 2016 / 4 |
| Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
| Lema | You have one shot at being humane. And the boat is rocking |
| Sinopsis | Humane Society has lead the fight against the commercial seal fur industry for over 40 years and have been critical in the banning of seal products around the world. HSI needs to raise money to continue toward its goal of eliminating any remaining demand for seal fur so this year, Grassriots helped them take a different approach to the traditionally bloody commercial seal hunt protest advertising with a campaign that focuses on the fact that the commercial seal hunt will never be humane. |
| Medio | Prensa y publicaciones |
| Director creativo | Paul Bonsell |
| Director artístico | Paul Bonsell |
| Director artístico | Deborah Caprara |
| Responsable de conceptos / redactor | Paul Bonsell |
| Responsable de conceptos / redactor | Logan Broger |
| Fotógrafo | Mark Ridout |
| Director de proyectos | Meghan Liu |
| Client | Humane Society International |
| 3D Artist | Mark Ridout |
| 2D Artist | Mark Ridout |
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