| Título | Green |
| Agencia |
Y&R Israel
|
| Campaña |
Creating wonder out of basics - Strauss Group
|
| Anunciante |
Strauss Group Inc.
|
| Marca |
Strauss
|
| Posted | Marzo 2009 |
| Sector Empresarial | Comida
|
| Sinopsis | For the sake of the campaign, and working under the concept: "Creating wonder out of basics" we recruited the world famous Artist: Piven. Choosing him for the campaign seemed only natural. A perfect fit as his trademark attribute is his ability to turn the tiniest basic things into real works of art. |
| Problema | Piven created 12 new characters made exclusively from a wide range of Strauss company products and brands. While the TV commercials focus on the creative process and showcase Piven's unique way of working complete with dilemmas and all, the print ads present the 12 lovable characters proving wonder can indeed be created from basics. |
| Medio |
Prensa y publicaciones
|
| Mercado | Israel |
| Postproducción |
Gravity
|
| Director ejecutivo de creación |
Gideon Amichay
|
| Director creativo |
Yoram Levy
|
| Jefe del grupo de creación |
Lior Zaid
|
| Director artístico |
Ayelet Chen
|
| Director artístico |
Tani Zipper
|
| Responsable de conceptos / redactor |
Matan Yedidya
|
| Productor de la agencia |
Shira Robas
|
| Realizador |
Rani Carmeli
|
| Artista / Dibujante |
Hanoch Piven
|
| Branding Director |
Zeev Ravid
|
| Diseñador |
Roi Davidson
|
| Diseñador |
Kamil Mekhti
|
