Título | Oval Room |
Agencia |
Deutsch NY
|
Campaña |
Embrace Change (D.C.) - IKEA
|
Anunciante |
IKEA
|
Marca |
IKEA
|
Posted | Enero 2009 |
Sector Empresarial | Venta al detalle, distribución y cadenas de restaurantes
|
Sinopsis | IKEA is creating a replica of the Oval Office in the heart of the nation's capital commuter hub, designed with IKEA furniture to allow commuters to experience real change firsthand. |
Filosofía | During the week of January 12th, visit the website for a preview of how Change is Coming. Starting on January 16th, site visitors can custom-design a virtual Oval Office and sign up for a chance to win furnishings to bring change to their own oval, square or rectangular offices at home. |
Problema | President-elect Obama's notion of change and his commitment to fiscal responsibility match IKEA's philosophy of practical and affordable home furnishings for all. |
Resultado | Three lucky winners will receive IKEA gift cards valued at $1,500. The "Embrace Change '09" campaign complements the inaugural events in D.C. and the practical, affordable design solutions American families seek for their home. |
Medio |
Sitios de Intranet / Extranet
|
Más información | embracechange09.com |
Media Rep. |
Louise Thach
|
Media Rep. |
Shaun Leavy
|
Director medios comunicación |
Vonda LePage
|
Responsable de la creación |
Heh Assoc
|
Director del grupo de creación |
Nathan Hunt
|
Responsable de conceptos / redactor |
Nick Bayne
|
Director artístico |
Grant Piper
|
Productor ejecutivo agencia |
Lauren Ziffer
|
Productor de la agencia |
Sam Helfer
|
Diseñador |
Joseph Barille
|
Programador |
Michael Nicosia
|
Desarrollador de programas |
Scott Alcid
|
Desarrollador de programas |
Mike Gomez
|
QA |
Carlos Solorzano
|
Productor ejecutivo |
Jeremy Rosenberg
|
Productor |
Nili Suhami
|
Director artístico |
Anthony Alvarez
|