| Título | Doritos Guru YouTube Channel |
| Agencia | Proximity Canada |
| Campaña | Doritos Guru - Doritos |
| Anunciante | PepsiCo Inc. |
| Marca | Doritos |
| Posted | Marzo 2009 |
| Sector Empresarial | Tentempiés de aperitivo |
| Sinopsis | YouTube provides access to creators and critics en mass with 90%+ reach in Canada against the Doritos target. |
| Problema | Playing where our audience plays, videos on YouTube create massive viral presence throughout the contest/campaign and create awareness, buzz and seeding with a focused audience of creators and critics who are all about user generated content. Doritos worked closely with Youtube to be the first advertiser to utilize their homepage takeover. The one day buy on Superbowl Sunday drove 85k visits to our Talking Toys watch page. |
| Medio | Sitios de Internet |
| Más información | www.youtube.com/user/doritosguru |
| Director creativo | John Gagne |
| Director creativo | Ian MacKellar |
| Director creativo adjunto | Jon Webber |
| Responsable de conceptos / redactor | Jon Webber |
| Director artístico | Andrew Kontra |
| Director de proyectos | Jason Dick |
| Flash Developer | Lanny Geffen |
| Interactive Production Company | Stuzo Group |
| Responsable de cuentas de agencia | Tim Welsh |
| Responsable de cuentas de agencia | Cheryl Gosling |
| Responsable de cuentas de agencia | Paul Lin |
| Digital Planner | Zachary Klein |
| Digital Planner | Dino Demopoulos |
| Digital Planner | Amanda Goundry |
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