Rick Dodds
Socio creativo at Don't Panic
New York, Estados Unidos
TítuloDance at Liverpool Street Station
Agencia
Campaña Life's for sharing - T mobile
Anunciante T-Mobile
Marca T-Mobile
Fecha de primera difusión/publicación 2009 / 1
Sector Empresarial Servicios de telecomunicaciones
Lema Life’s for sharing
Sinopsis Saatchi & Saatchi planted hundreds of dancers and ten hidden cameras throughout the station’s rush hour crowds to film the dance spectacular
Filosofía Life’s For Sharing.
Problema OBJECTIVE-Differentiate T-Mobile.

ISSUE- People think mobile telcoms are just the same: utilities who you negotiate with.

INSIGHT – Sharing and generosity are the new spirit of the age: after an age
of selfishness & individualism people are yearning for collective experiences that they can share & make them happy.
Medio Televisión
Duración
Mercado Reino Unido
Responsable de conceptos / redactor
Director artístico
Director artístico
Director artístico
Planificador de cuentas
Responsable de cuentas de agencia
Productora
Realizador
Productora

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