Título | Dance at Liverpool Street Station |
Agencia | Saatchi & Saatchi |
Campaña | Life's for sharing - T mobile |
Anunciante | T-Mobile |
Marca | T-Mobile |
Fecha de primera difusión/publicación | 2009 / 1 |
Sector Empresarial | Servicios de telecomunicaciones |
Lema | Lifes for sharing |
Sinopsis | Saatchi & Saatchi planted hundreds of dancers and ten hidden cameras throughout the stations rush hour crowds to film the dance spectacular |
Filosofía | Lifes For Sharing. |
Problema | OBJECTIVE-Differentiate T-Mobile. ISSUE- People think mobile telcoms are just the same: utilities who you negotiate with. INSIGHT Sharing and generosity are the new spirit of the age: after an age of selfishness & individualism people are yearning for collective experiences that they can share & make them happy. |
Medio | Televisión |
Duración | |
Mercado | Reino Unido |
Responsable de conceptos / redactor | Steve Howell |
Director artístico | Paul Silburn |
Director artístico | Kate Stanners |
Director artístico | Rick Dodds |
Planificador de cuentas | Gareth Ellis |
Responsable de cuentas de agencia | James Griffiths |
Productora | Partizan London |
Realizador | Michael Gracey |
Productora | The Mill London |