Movistar - "A life to see"

Y&R Santiago

Y&R Santiago Santiago, Chile

8297

Título	A life to see
Agencia	Y&R Santiago
Campaña	#ALifeToSee
Anunciante	Movistar
Marca	Movistar
Fecha de primera difusión/publicación	2018 / 9
Sector Empresarial	Servicios de telefonía móvil, WAP
Lema	Don't use your phone while driving
Filosofía	The initiative of Movistar with the collaboration of Carabineros de Chile (police) and Conaset, seeks to create awareness among drivers, in the month with the highest number of accidents during the year.
Problema	Traffic accidents caused by use of cell phones during the driving, increased in Chile. The last report delivered by the chilean police and the Conaset (National Commission of Traffic), shows that traffic accidents caused by "distracted driving" have risen a 93.2% in the last six years.
Medio	Televisión
Duración	85 seconds
Director ejecutivo de creación	Francisco Cavada
Director ejecutivo de creación	Alvaro Becker
Responsable de conceptos / redactor	José Ignacio Vliz
Responsable de conceptos / redactor	Alí Hernandez
Director artístico	Marco Ortega
Director artístico	Alfonso Larsen
Director artístico	Joaquin Toro
Director de cuentas	Daniela Dalencon
Director de cuentas	Clemente Pinto
Realizador	Diego Nunez Irigoyen
Productora	Cinemagica
Productor ejecutivo	Josefina Abud