Título | Who is my boss? |
Agencia | Tugboat |
Campaña | Walk with you. |
Anunciante | NTT Docomo, Inc. |
Marca | Docomo |
Fecha de primera difusión/publicación | 2010 / 4 |
Sector Empresarial | Telefonía móvil y buscapersonas |
Lema | Walk with you. |
Problema | <!--StartFragment--> Lately the mobile phone market in Japan had been focused around the competitor who launched iphone & ipad with flashy publicity.As the market leader, Docomo needed to strike back. <!--EndFragment--> |
Resultado | Campaign > Website 396,400 page view (Web + Mobile) > 9,417 tweets > Created huge buzz on-air & on-line throughout the nationwide Sales > Number of phones sold in this quarter was 5% increase over previous year. (First increase in 3 years)> 1,770,000 new users joined in this quarter, 400,000 more than forecasted. > Campaigned model “Galaxy S” sold out through out the nation. |
Medio | Case Study |
Realizador | Gen Sekiguchi |
Realizador | Shinya Nakajima(Film) |
Productor de la agencia | Kenji Mitsuhashi |
Productor | Jun Inoue |
Productor | Masakatsu Kasai |
Director artístico | Tsubasa Kayasuga(Web) |
Director artístico | Kengo Kato |
Director artístico | Seijo Kawaguchi |
Responsable de conceptos / redactor | Norihisa Dohmen |
Responsable de conceptos / redactor | Tetsuro Aso |
Responsable de conceptos / redactor | Taku Tada |
Director creativo | Yasumichi Oka |
Productora | Bridge |
Productora | 1-10 design Inc. |
Productora | Dentsu Tec Inc. |
Productora | Tohokushinsha Film Corporation |
Contribuciones agencia | Dentsu Inc. |
Contribuciones agencia | NTT Advertising Inc |