Título | What if a Girl during the Holocaust had Instagram? |
Agencia | Leo Burnett Israel |
Campaña | Following Eva |
Anunciante | K’s Galleries – a Vilko Project |
Marca | K’s Galleries – a Vilko Project |
Posted | Noviembre 2019 |
Sector Empresarial | Otros |
Sinopsis | How do you recount the story of the Holocaust to today’s youth in a way that will make them sit up and listen? You grab them by the guts on the right medium. Meet @eva.stories – a first person account of Nazi persecution. Eva Heiman, a 13-year-old girl from Hungary who perished in Auschwitz, left a diary describing the last months of her life. • In preparation of the Holocaust Remembrance Day, her diary will be adapted into more than 50 Instagram stories depicting her life which will be published every 30 minutes on @eva.stories Instagram page set up especially for this purpose. |
Medio | Prensa y publicaciones |
Chief Executive Officer (CEO) | Adam Polachek |
Chief Client Officer | Idit Zukerman |
Miembro del equipo creativo | Oren Ben Naim |
Miembro del equipo creativo | Meital Miller |
VP Creative | Ami Alush |
Studio Manager | Sagi Valenstain |
Jefe de cuentas | Orian Liber |
Responsable de cuentas de agencia | Reut Frid |
Advertising Agency | Leo Burnett Israel |