Título | Fun Religion |
Agencia | Scholz & Friends Hamburg GmbH |
Campaña | A Better World - Becks Modelling Clay |
Anunciante | Becks Plastilin |
Marca | Becks |
Posted | Marzo 2009 |
Producto | Modelling Clay |
Sector Empresarial | Cultura, ocio y deporte |
Sinopsis | Becks Plastilin is one of Europes biggest modelling clay developers but isnt well known among parents because of global competitors like Hasbros Playdoh. The brief for Scholz & Friends was to communicate to young and modern parents that Becks Modelling Clay is a product that supports your childs creativity. The print advertisements featured here present traditional enemies expressing friendship. |
Medio | Prensa y publicaciones |
Responsable de la creación | Matthias Schmidt |
Director creativo | Gunnar Loeser |
Fotógrafo | Bernd Westphal |
Modelista /Maquestista | Anna Gawrilow |
Responsable de conceptos / redactor | Philipp Cerny |
Miembro del equipo creativo | Marius Koopmann |
Director creativo | Markus Daubenbüchel |
Director creativo | Stefanie Voelzow |
Director ejecutivo de creación | Stefan Setzkorn |