Elite - "Let's make life here sweeter!"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, Israel

7507

Título	Let's make life here sweeter!
Agencia	BBR Saatchi & Saatchi
Campaña	Let's make life here sweeter!
Anunciante	Strauss Group Inc.
Marca	Elite
Fecha de primera difusión/publicación	2016 / 10
Sector Empresarial	Chocolate
Filosofía	That's why, in an effort to spread goodness and celebrate a brand that makes life in Israel that much sweeter, the country's leading chocolate brand - Elite Cow Chocolate - created a video stop-motion campaign starring plasticine figures celebrating Israelis who do good.The figure's faces were inspired by the chocolate bar's unique shape with its larger cube in the middle.
Problema	Focusing on the bad news that happens here and at other times showcasing the rude, boisterous and sometimes shameful misbehaviour of Israelis.
Medio	Televisión
Duración	47 seconds
Chief Executive Officer (CEO)	Yossi Lubaton
Responsable de la creación	Jonathan Lang
Director creativo	Idan Regev
Director creativo	Sharon Refael
Director creativo	Yaron Perel
Responsable de conceptos / redactor	Eran Spanier
Director Digital	Idan Kligerman
Director Digital	Maayan Dar
Jefe de cuentas	Lee Bryn
Jefe de cuentas	Daniel Shvartz
Ejecutivo de cuentas	Naor Azubel
Director de producción	Gali Starkman
Productor de la productora	Ayelet Rotman
Chief Strategy Officer	Shai Nissenboim
Strategic Planning Director	Lora Goichman
Director de fotografía	Benny Mali
Director de fotografía	Ofer Ben Yehuda
Productor delegado	Ran Pasternak
Cantante	Edan Alterman