Título | Basket Ball (Airport) |
Agencia | J. Walter Thompson London |
Campaña | Supporting Human Ambition |
Anunciante | HSBC |
Marca | HSBC |
Fecha de primera difusión/publicación | 2015 / 11 |
Sector Empresarial | Servicios bancarios, inversiones, corredores de bolsa |
Sinopsis | The print campaign sets out to capture ‘the story of human ambition’, and re-awaken the valuable insights behind ‘ambition’ which are fundamentally, and distinguishably, human. The triptych-style executions explore different themes and perspectives on what ambition means to different people in different places; from where ideas come from, to what drives them, to how visionaries see the world. The tone of the creative is warm, inclusive and thought-provoking. |
Medio | Billboard |
Director creativo | Axel Chaldecott |
Global Director in Charge | Joseph Petyan |
Director de publicidad | Hamish Goulding |
Planificador de cuentas | Rob Alexander |
Business Director | Luke Kenny |
Director de publicidad | Brianna Davis |
Responsable de cuentas de agencia | Gemma Swinglehurst |
Regional Account Director | Rollo Gwyn-Jones |
Responsable de cuentas de agencia | Ben Golden |
Director de proyectos | Louise Tench |
Miembro del equipo creativo | Mark Campion |