| Título | Test Kitchen by Taco Bell |
| Agencia | Deutsch |
| Campaña | Test Kitchen by Taco Bell |
| Anunciante | Taco Bell |
| Marca | Taco Bell |
| Fecha de primera difusión/publicación | 2017 / 4 |
| Sector Empresarial | Restaurantes y comida rápida |
| Sinopsis | We turned Taco Bell into one of the most exclusive restaurants in America by giving people access to their experimental test kitchen and offering reservations through OpenTable. WAIT RESERVATIONS FOR FAST FOOD? With over 240 million monthly active users, OpenTable is the leading reservation service in America. And they’ve NEVER worked with a fast food restaurant before. That was until Taco Bell offered exclusive access to their secret test kitchen, and gave their top chefs complete freedom to serve anything they wanted. With thanks to OpenTable, Taco Bell’s test kitchen became its own, new restaurant. RESERVATIONS SOLD OUT IN JUST 34 SECONDS Almost immediately after our reservation site went live, “Test Kitchen by Taco Bell” was completely booked. Fans even called Taco Bell headquarters and tried to beg their way in (it didn’t work). VIP ACCESS NEXT LEVEL INNOVATION Test Kitchen offers a bespoke 5-course menu crafted entirely of original, unreleased and experimental dishes. Guests also get aperitifs, cocktails, extremely limited chef's table seating, and a bunch of other stuff we're not allowed to talk about. But that hasn't stopped guests from leaking details on Reddit. |
| Medio | Case Study |
| Duración | |
| Responsable de la creación | Pete Favat |
| Diseñador | Joo Woo |
| Productora | Steelhead |
| Realizador | Rob Cleary |
| Productor | Christoph Kauffman |
| Productor de la agencia | Vic Palumbo |
| Productor de la agencia | Steven Frailey |
| Productor de la agencia | Laura Furney-Howe |
| Productor de la agencia | Shacole Hamlett |
| Productor de la agencia | Paul Roy |
| Productor de la agencia | Taylor Donaldson |
| Productor de la agencia | Dan Sweeney |
| Miembro del equipo creativo | Vince Feliciano |
| Miembro del equipo creativo | Josh Cassidy |
| Director ejecutivo de creación | Brett Craig |
| Director ejecutivo de creación | Guto Araki |
| Productor | Lindsay Najdovski |
| User Experience Designer | Richard Stewart |
| User Experience Designer | Corey Newhouse |
| Interface Design | Cris Strittmatter |
| Interface Design | Delphine Lin |
Más creaciones
VER TODOPursuit Of Pleasure
- MARCA:
- Black Crows
- AGENCIA:
- PVS
Ghosts
- MARCA:
- Ikea
- AGENCIA:
- Mother London
Land of Sharks – Fish Out of Water
- MARCA:
- Volkswagen
- AGENCIA:
- Deutsch
Chapter 3 – Erik
- MARCA:
- Volvo
- AGENCIA:
- Grey London
Chapter 2 – Maria and Josefin
- MARCA:
- Volvo
- AGENCIA:
- Grey London
Happy Inside
- MARCA:
- Ikea
- AGENCIA:
- Mother London
Extreme Shepherding
- MARCA:
- Samsung
- AGENCIA:
- TVF Agency
Chapter 1 – Oliver
- MARCA:
- Volvo
- AGENCIA:
- Grey London