Audi - "Audi e-tron - Charged by Nafi Thiam"

Prophets

Prophets Antwerpen, Bélgica

2134

Marca: Audi
País: Bélgica

Anunciante: Audi

Título	Audi e-tron - Charged by Nafi Thiam
Agencia	Prophets
Campaña	Audi e-tron - Charged by Nafi Thiam
Anunciante	Audi
Marca	Audi
Fecha de primera difusión/publicación	2018 / 10
Sector Empresarial	Automóviles
Lema	Audi e-tron - charged by Nafi Thiam
Sinopsis	Audi proudly unveiled its first electric-only model in San Francisco on 18 September. The Audi e-tron, a premium SUV with a driving range of more than 400 km in the WLTP test cycle, is built at the Audi factory in Forest near Brussels. To give extra impetus to the Belgian launch, Prophets created a commercial for Audi with local athlete Nafi Thiam.
Filosofía	Charged by Belgians Audi called on Belgian know-how and its factory in Forest to create its first electric-only SUV. "The production line in Forest will make sure the Audi e-tron can drive to every corner of our planet, which is rather unique," Sam De Win, Creative Director at Prophets, says. "Audi Import Belgium wanted to announce this exclusive story to the rest of the world in an original way." Charged by Nafi That is how Nafi Thiam, who has been Audi ambassador for several years, came on the scene. The new Audi e-tron uses two powerful electric motors, but could Belgium’s athletic wonder charge the 95 kWh lithion-ion battery? Prophets and Audi decided to find out and put Nafi Thiam on a treadmill at the Audi factory in Forest. The athlete enthusiastically completed a training run there to charge the Audi e-tron’s battery.
Medio	Cine
Duración	39 seconds
Banda Sonora	Klankwerk
Director creativo	Sam De Win
Responsable de conceptos / redactor	wouter huyge
Director artístico	usman abdul
director	Jef Boes
Director de cuentas	Amaury Thomas
Responsable de cuentas de agencia	melanie chabrier
Marketing Director	Frédéric Hurchon
Marketing Manager	marie carranza
PR manager	Sofie Luyckx
Música	KLANKWERK