Título | Family Time |
Agencia | Leo Burnett Middle East & North Africa |
Campaña | Family Time |
Anunciante | McDonald's |
Marca | McDonald's |
Posted | Octubre 2011 |
Sector Empresarial | Restaurantes y comida rápida |
Lema | Family Time Forever |
Sinopsis | Families in the Middle East suffer from the same problem families all over the world face. Less and less time spent together. Modern work pressures keep parents away for longer hours than they themselves would have experienced in their own homes when they were children. Quality family time is essential for both parents and children and there are many studies in the Middle East to show that a healthy family environment breeds healthy kids, both physically and emotionally. As a family restaurant, McDonald’s wanted to recognize a good work/life balance and do something about it. After all the most important ingredient in all of our lives is to spend more time with our family. Family Time Forever is a lighthearted look at children winning back their parents from their busy work schedules. |
Medio | Televisión y Cine |
Director ejecutivo de creación | Peter Bidenko |
Director creativo | Marwan Chahine |
Director creativo | Mohammad Halabi |
Director creativo adjunto | Haytham Zoghby |
Director artístico | Tariq Ayass |
Director artístico | Anna Maria Aoun |
Responsable de conceptos / redactor | Maha Khawaja |
Responsable de conceptos / redactor | Clevin Antao |
Productor de la agencia | Basma El-Mujtahed |
Strategic Planning Director | Nicolas Chidiac |
Planificador estratégico | Ali Marashi |
Business Director | Jad Mouhawej |
Director de cuentas | Rasha Alazem |
Productora | Joy Films |
Realizador | Karen Cunningham |
Productor | Rita Hachem |
Postproducción | Spitfire Films |
Montador | Andrew Durning |